Pop Neutral: A Homegrown Skincare Brand That Understands Motherhood

 

 

Image credit : POP Neutral

 

When it comes to body care, especially during pregnancy and postpartum, most moms will tell you the same thing: finding safe, honest products isn’t easy. Many brands claim to be “natural,” but when you read the label, the ingredients list feels more like a science experiment. This is where Pop Neutral, a Malaysian brand founded by Nadia Nasimuddin in 2020, stands out—because it was built on real-life motherhood experiences.

 

The Real Story Behind Pop Neutral

 

Before Pop Neutral, Nadia was already known in Malaysia’s business world. She’s the daughter of the late Tan Sri SM Nasimuddin, founder of Naza Group, and the force behind popular local brands like Dotty’s, BLVD House, and Portluxe. But when Nadia became a mom, her world changed in unexpected ways.

 

Her pregnancies were difficult. She battled hyperemesis gravidarum (severe morning sickness), faced a painful miscarriage, and dealt with the mental and physical toll that comes with pregnancy and postpartum recovery. She quickly realised that the market was missing something important: clean, safe, effective body care products made for mothers.

 

Rather than settle for what was available, Nadia decided to create her own solution—one that didn’t rely on complicated chemicals or unnecessary additives. And so, Pop Neutral was born.

 

Image credit : POP Neutral

 

Less Ingredients, More Care

Image credit : POP Neutral

 

Pop Neutral has a very simple philosophy: less is more. Every product is designed to be clean, pure, and gentle—ideal for sensitive skin and safe enough for pregnancy.

 

One of the first products that caught everyone’s attention was the Stretch Mark Oil. With just five ingredients—sweet almond, jojoba, argan, avocado oils, and vitamin E—it became a cult favourite among moms who wanted effective skincare without worrying about harmful additives.

 

Other popular products followed, like the Shea Body Butter (rich, creamy, and made from shea butter, almond oil, and vitamin E), the soothing Magnesium Oil Spray, and the Intense Firming Oil. All of them share the same promise: clean, effective skincare with no shortcuts.

 

Nadia personally oversees product development, making sure everything is held to a high standard. In interviews, she’s openly shared how she had to push back against manufacturers who tried to water down her products to cut costs. Her commitment to quality means Pop Neutral is as natural as skincare gets—with no fillers, no artificial scents, and no unnecessary chemicals.

 

More Than Just Skincare—A Support System for Moms

 

What really makes Pop Neutral special is its heart. This isn’t just a beauty brand. Nadia built it as a support system for mothers, a place where women can feel seen, understood, and supported through all the ups and downs of motherhood.

 

On their social media and website, Pop Neutral talks openly about postpartum changes, mental health, and body positivity. It’s a refreshing space where moms are reminded it’s okay to take care of themselves too.

 

Image credit : POP Neutral

 

From Online Start-Up to Retail Favourite

 

Image credit : POP Neutral

 

Pop Neutral started as a small online business in 2021 but quickly gained a loyal following. By 2024, it had expanded into Guardian, Mothercare, Happikiddo, Babyland SS2, and Health Lane Family Pharmacy—making it easier than ever to find in Malaysia. They even had a pop-up store at The Gardens Mall, a big milestone for a proudly Malaysian brand.

 

Why Moms Love Pop Neutral

Image credit : POP Neutral

 

The love for Pop Neutral is simple to explain: it’s honest, effective, and made by a mom who understands. Nadia didn’t just create another skincare line—she turned her personal struggles into something meaningful for other mothers.

 

If you’re looking for natural body care that’s safe, simple, and genuinely helpful, Pop Neutral is definitely worth trying. Whether you’re pregnant, postpartum, or just want to treat your skin kindly, this brand offers a little self-care with a lot of heart.

 

Pop Neutral continues to grow, but it stays true to its roots—offering pure body care and honest motherhood conversations. To explore their products, you can visit their official website or find them in local pharmacies across Malaysia.

 

More on POP Neutral, visit their website or instagram

Address : POP NEUTRAL (Pure Essentials Sdn Bhd)

H-2-3, Plaza Damas, 60, Jalan Sri Hartamas 1, Taman Sri Hartamas, 50480 Kuala Lumpur

Contact : +6018-254225